Smoke-us on the Positive2 September 2007
Hey, as long as I’m uploading video…
In 2001, I filmed this as part of Florida’s anti-smoking “Truth” campaign—a series of ads (at first in a cinéma vérité style) that were so successful that a national campaign was formed as well as Florida’s. Of course, the funding, which had been legally allocated only for getting kids not to use tobacco, was pillaged for other uses by the Florida state government and the acclaimed campaign all but disappeared.
Two versions were made of this spot; a 60-second edit for TV, and this full, 2-minute version which was shown in movie theatres. Everyone thought it was such a good commercial that it would have to go national, but it never happened. Those of us bitter about that believe the national campaign people were probably too protective of their own work to allow this ad to air outside of Florida, even if it was for the same cause. It was shown once on “The Best Commercials You’ve Never Seen.”
By the way, everyone in the ad is lip-synching to a music track that was recorded before any of us were hired. So that’s my voice speaking, but not singing. (We tried to get the producers to let us re-record the song; nuh-uh.) This is also the job that injured my knees, leaving me proud of the work but with pain that exists to this very day.